CUSTOM LOGOTYPE・TYPE DESIGN

Mimaa

Custom logotype for a pop artist from South of France

Mimaa is a French singer, dancer and performer whose work blends Spanish heritage, sacred aesthetics and vibrant modernity. With a strong visual universe shaped by flamenco, theatricality and spiritual symbolism, her persona is both magnetic and multifaceted.

The typographic logo was designed to reflect her bold presence and dramatic flair. The letterforms embrace contrast and movement, echoing the expressiveness of her body language and the ornate references in her imagery. The custom ligature subtly evokes fluidity and elevation: a nod to her ability to transcend genres and radiate emotion.

Commissioned by Island Def Jam France.

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Last update: 2025-07-23

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