Mimaa

COMMISSIONED PROJECT
Island Def Jam
WORDMARK DESIGN
2022




Close-up of Mimaa's eye with the wordmark logo motif Close-up of the bézier curve construction behind the Mimaa wordmark Mimaa wordmark logo overlaid on a rose motif Mimaa wordmark applied to tarot-inspired artwork Mimaa wordmark logo used on tour promotional artwork Mimaa wordmark logo embroidered onto fabric Mimaa wordmark logo displayed on stage screen during a live performance





Wordmark design for Mimaa, a Latin pop artist signed to Island Def Jam.

Built to hold its own from stage to screen, the logotype blends Latin influences and calligraphic gestures into an expressive, adaptable signature.



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