ART DIRECTION・BRANDING・EDITORIAL DESIGN

Willow & Sage

Concept brand system for a boutique café rooted in warmth and calm

Visual identity for Willow & Sage, a fictional café imagined as a haven of softness and quiet strength; a tribute to sisterhood, legacy and the gentle rituals of everyday life. The concept draws from the story of two sisters who, inspired by their late grandmother’s presence and sayings, envisioned a space infused with care, slowness and emotional grounding. Her memory lives on in the café’s name, atmosphere and values.

The concept explores a full brand system: logotypes and symbol variations, a warm and muted color palette, expressive typography, menus and tactile print materials. The visual language is dotted with subtle textures and thoughtful details, evoking nature, care and gentle ritual.

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Last update: 2025-04-05

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